Graphic Design
Graphic Design
Case Study:
White Cap Menus
For White Cap, a cocktail bar in San Francisco’s Outer Sunset, we created a set of trifold menus inspired by vintage travel brochures. The design reflects the neighborhood’s mid-century coastal character while highlighting White Cap’s seasonal cocktail program — this edition built around the theme of a summer road trip.
Postcard Collection
Our postcard collection blends custom design with original photography. One piece was created for White Cap, carrying forward the motifs and typography of their vintage travel–inspired menus to give the bar a cohesive branded keepsake. The remaining cards feature California landscapes and wildlife, turning photography into simple, tangible pieces for sharing or display.
Services We Offer
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Menu Design: Custom layouts, illustrations, and branding that align with your cocktail, food, or café identity.
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Brand Collateral: Postcards, flyers, merchandise, and other touchpoints that extend your brand beyond the front door.
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Illustration & Custom Elements: Birds, icons, textures, and motifs designed to give your materials a distinct personality.
Why Design Matters for Hospitality
For bars, restaurants, and hospitality brands, design is part of the customer journey. A well-crafted menu or piece of collateral communicates quality, atmosphere, and attention to detail. Outer Sunset Studios helps businesses create materials that not only inform but delight.
